| Press Release Title |
| Physicians Champion Sun Safety at World-Class LPGA Tournament |
| Press Release Date |
| Monday, September 29, 2008 7:00 AM |
| Press Release Category |
| California,Business |
| Press Release Content |
SAN FRANCISCO, Sept. 29 /PRNewswire/ -- While the world's top 20 women
golfers vie for a prestigious LPGA championship title, a team of California
dermatologists representing the Women's Dermatologic Society (WDS) will unite
to meet the challenge of reducing skin cancer rates at a time when there is an
upswing in melanoma cases among younger women.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080508/AQTH063LOGO)
Under the leadership of board-certified San Francisco dermatologist and
WDS Executive Committee member Mary Spellman, MD, a cadre of Bay Area
volunteers will provide free skin cancer screenings, sun damage assessments,
sun safety education and free sunscreen to golf fans visiting the LPGA's
Samsung World Championship at Half Moon Bay Golf Links, from Friday, October 3
through Sunday, October 5, 2008.
Known as Play Safe in the Sun, this community outreach is presented in
collaborative partnership with L'Oreal USA. The campaign aims to promote sun
safety practices among outdoor enthusiasts, who face a heightened risk of
developing skin cancer due to prolonged sun exposure. Volunteers have
identified hundreds of skin cancers since the joint outreach launched in May
2008.
"We are very excited to be partnering with the Women's Dermatologic
Society for the Play Safe in the Sun campaign, as together we continue to
explore ways to inform and educate people about sun safety for their skin,"
says Philippe Patsalides, General Manager, Active Cosmetics Division, L'Oreal
USA. "We look forward to further encouraging both players and spectators of
outdoor sports to take care of their skin in the sun."
Although summer is over and the need to apply sunscreen may appear less
obvious due to cooler and cloudier weather, the sun's harmful rays can still
contribute to skin damage all through the year. Dr. Spellman points out that
protecting the skin is a must for all seasons and for all skin types. "To
properly guard against the risks and ravages of unprotected sun exposure, make
a commitment to wear broad-spectrum sunscreen every day, and re-apply every
two hours when outdoors," she advises.
WDS members Adrienne Stewart, MD (Denver, CO) and Michel McDonald, MD
(Nashville, TN) serve as the co-chairs of the WDS Service Committee, which
oversees the national Play Safe in the Sun campaign. The volunteer outreach
draws from the organization's 1,600 members to increase sun safety awareness
and promote healthy skin practices among outdoor sports enthusiasts. For
further information, please visit: http://www.playsafeinthesun.org or
http://www.womensderm.org.
WHO: Board-certified California dermatologists and other volunteers
representing the Women's Dermatologic Society.
WHAT: Play Safe in the Sun community service outreach -- offering free
skin cancer screenings, sun safety tips and free sunscreen for golf
fans.
WHERE: LPGA's Samsung World Championship, Half Moon Bay Golf Links, Half
Moon Bay, CA
WHEN: Friday, October 3, 9:00 am-3:00 pm, Saturday, October 4,
9:00 am-3:00 pm and Sunday, October 5, 9:00 am-12 noon.
FOR MORE INFO: Contact the Women's Dermatologic Society, 877-WDS-ROSE or
visit: http://www.playsafeinthesun.org
ABOUT WDS
The Women's Dermatologic Society supports the careers and professional
development of women dermatologists. The mission of the Women's Dermatologic
Society is to help women in dermatology achieve their greatest personal and
professional potential by striving to foster, promote, and support women's
issues in dermatology; identify, train, and recognize women leaders in
dermatology; provide a forum for developing relationships and the exchange of
ideas and research relevant to women's issues; and promote the highest
possible standards of ethics, research, patient care and education, as well as
public education.
ABOUT L'OREAL USA
L'Oreal USA, headquartered in New York City, is a wholly owned subsidiary
of L'Oreal SA, one of the world's leading beauty companies. L'Oreal USA has
Research and Development, Manufacturing and Distribution facilities across
eight states in the U.S, including New York, New Jersey, Kentucky, Arkansas,
Illinois, Ohio, Colorado and Texas. L'Oreal's impressive portfolio of brands
includes Lancome, Giorgio Armani, Shu Uemura, L'Oreal Paris, Garnier, Vichy,
La Roche-Posay, L'Oreal Professionel and Kerastase. The U.S. is the base for
the product development, international marketing and advertising for L'Oreal's
nine American brands: Maybelline New York, Soft-Sheen, Carson, Kiehl's Since
1851, Ralph Lauren Fragrances, Redken 5th Avenue NYC, Matrix, Mizani,
SkinCeuticals and PureOlogy.
SOURCE Women's Dermatologic Society
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